Media

MEDIA PLANNING

Media shouldn't be purchased in a vacuum. While it can be easy to fall in love with the latest technology or the newest newspaper insert, it takes discipline and an understanding of business goals to create a truly effective campaign. And these days, it takes more than knowing traditional mediums. We have special expertise in buying online media so you can have a fully integrated campaign. Through strong negotiation and the leverage of measurability, we maximize the value you get for your budget.

MEDIA BUYING

Williams Randall plans and buys all elements of media initiatives-including direct response and retail television, search engine marketing (SEM), online display ads, permission e-mail, radio, newspaper, magazine, outdoor, environmental/ambient and direct mail. We have developed good working relationships over the years, helping to ensure you get the most bang for your buck. We also deliver your ads to the proper place at the right time.

MEDIA ANALYSIS

We provide measurability to all campaigns to ensure ideal levels of reach and frequency and for vendor accountability. When possible, we include direct response so that we can accurately evaluate and track each placement and make recommended changes along the way to deliver optimum performance. For online media we utilize a combination of SEM, permission e-mail, display ads and third-party vendors to achieve our Cost per Lead (CPL) goals. This analysis is supported by our proprietary tracking software, the Williams Randall Analytics Dashboard.