Print Campaign
There are so many ways to Restart Your Engines in Indiana. To
drive that point home with print ads, we chose travel photos with
an element of surprise to depict the different types of engines
that that can be restarted. At the Indianapolis Zoo, you can
restart your family-fun engine, while an adventure at Turkey Run
State Park can restart your back-to-nature engine. Modifying the
key fob branding element to the specific destination suggests even
more activities available in a particular area. Going online to
order the Indiana Travel Guide is the clear call to action.
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Indiana Tourism projects
About Indiana Tourism
Lt. Governor Becky Skillman oversees the Indiana Office of Tourism Development (IOTD). Lt. Governor Skillman views Tourism as a renewable and sustainable resource in Indiana that will contribute significantly to the state’s economic recovery. She is leading the Office of Tourism Development in creating a model similar to other states that have been successful in blending state and private monies in growing tourism efforts.
Tourism is big business in Indiana. Every year, the state welcomes 58 million people to its many tourist attractions and events. Lt. Governor Skillman is working to create and grow programs and incentives that will assist in the development of this sector.
