Product Introduction Print Advertisement
Clabber Girl had been a trusted name for generations for its
baking powder in the familiar white can with the trustworthy
Clabber Girl image on the label. So when the Indiana company
decided to move into the cornstarch section of the baking aisle, it
made sense for the can to be front and center. After all, the can
makes much more sense than that messy box in the cabinet. By
putting the headline right on the box inside the leaking plastic
bag, we helped to show the benefit rather than just telling it.
About Clabber Girl
As a national brand for almost 100 years, Clabber Girl has earned the trust of home cooks and culinary professionals alike. Today their offerings include a wide range of brands through their core baking powder line as well as specialty blends, custom leavening systems, encapsulation systems and a new line of Royal Dessert products. They also offer OilFlex antioxidant oil stabilizer, an innovative patented oil management system designed to save restaurants thousands of dollars a year in oil costs.
When you think of the name Clabber Girl, think of heritage, trust, innovation and tradition. Family owned and operated, Clabber Girl puts the same quality and pride into every product, as they have since 1850.
