"Summer of Savings" Online Ads & Social Media
To encourage people to get out and travel around Indiana, the
Indiana Office of Tourism Development promoted an Indiana Summer of
Savings during Visit Indiana Week. Through online ads and social
media, travelers were offered drastic deals on fantastic tourist
destinations. A new offer was released each day, and people who had
signed up to hear about them via Facebook, Twitter or e-mail were
the ones in the know. During the first year of the promotion
(2010), many of the offers sold out! The 2011 promotion is still
being evaluated.
About Indiana Tourism
Lt. Governor Becky Skillman oversees the Indiana Office of Tourism Development (IOTD). Lt. Governor Skillman views Tourism as a renewable and sustainable resource in Indiana that will contribute significantly to the state’s economic recovery. She is leading the Office of Tourism Development in creating a model similar to other states that have been successful in blending state and private monies in growing tourism efforts.
Tourism is big business in Indiana. Every year, the state welcomes 58 million people to its many tourist attractions and events. Lt. Governor Skillman is working to create and grow programs and incentives that will assist in the development of this sector.
