Next Broadcast Project ► NCAA

TV: "Air"

The NCAA wanted to expose TV audiences to top tier NCAA sponsors and launch an integrated campaign that would drive viewers to its website. We developed a message that pierced the noise and excitement of NCAA broadcasts with near silence.

Once on the NCAA website, visitors were encouraged to complete a contest entry form that gave them a chance at winning a series of monthly giveaways, plus a shot at the grand prize: seats at any NCAA championship.

The campaign was a huge success, with traffic to the web page hitting 249,652 by the time the campaign ended and 67,936 entries submitted.

And, yes. That's Tom Selleck doing the narration.

About NCAA

The NCAA® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA Championships in Divisions I, II and III sports.