Next Broadcast Project ► Harrison College

TV: Branding & Lead Generation

Having changed its name recently, Harrison College needed to get its new identity in front of prospective students. And having a bottom line that relies on enrollment, the TV spots needed to generate leads.

Through an array of ideas that spoke specifically to the students considering college, while distinctly pointing out what sets Harrison apart, we were able to do both.

We optimized their media plan by identifying which TV programs and stations work best in each market. And when we combined the TV with the variety of other advertising mediums we utilized, we'd say we did a pretty good job. Since rebranding, Harrison surpassed lead goals by 134%.

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About Harrison College

Harrison College, which changed its name in 2009, is a 107-year-old institution that offers more than 30 degree programs in five schools of study. More than 5,000 students are enrolled at 13 campuses and at its online division and culinary division (The Chef’s Academy). Harrison College is a nationally accredited institution dedicated to excellence in higher learning. Harrison provides contemporary career education in a learning environment where students receive individualized support, care and respect.