News

Williams Randall Joins 500 Festival in Garnering Five Awards from the International Festival & Events Association

09.24.2009

Indianapolis, Ind. - The 500 Festival earned 17 industry honors from the International Festival and Events Association (IFEA), with five of those being work produced by Williams Randall:

Gold Pinnacle Awards
•    Best Single Newspaper Display Ad: 500 Festival 50th Anniversary Legacy Art Project Ad
•    Best Street Banner: 500 Festival Pole Banners
•    Best Miscellaneous Printed Materials: 500 Festival Volunteer Program Postcard

Silver Pinnacle Awards
•    Best Single Newspaper Display Ad: 500 Festival Month of May Kick-Off Ad

Bronze Pinnacle Awards
•    Best Event Invitation: Regions 500 Festival Snakepit Ball, presented by Cindy and Paul Skjodt

"While our primary goal is to serve our communities, it's always an honor to receive international recognition from industry peers," said Kirk Hendrix, President and CEO, 500 Festival. "Many people contributed to this success. Our team of exceptionally hard-working and talented staff, dedicated volunteers and loyal sponsors enable us to produce quality events and programs that improve the quality of life for our residents and their guests…and in many cases, have captured international interest and recognition for our city and state."

Each year, the IFEA recognizes outstanding examples of quality and creativity in the promotional programs and materials produced by its 2,400 member festivals and events around the world. Over 1,500 entries were submitted for this competition from the world's top festivals and events.

"We would like to congratulate all of our Pinnacle winners for their outstanding entries into this year's competition," said IFEA President & CEO, Steven Wood Schmader, CFEE. "The IFEA/Haas & Wilkerson Pinnacle Awards represents the hallmark of excellence in the festivals and events industry. Entries in every budget category, from every corner of the globe, allow us to recognize the best in our business while raising the standards and quality of media promotions and events across the board."

Winning entries came from organizations as diverse as The Pasadena Tournament of Roses, CA; Portland Rose Festival, OR; French Quarter Festival, New Orleans, LA; The Kentucky Derby Festival, Louisville, KY; Memphis in May, Memphis, TN. International contenders included such diverse event organizations as International Festival Lent, Slovenia; Ottawa Bluesfest, Canada; The Hague Festivals, The Netherlands and the Melbourne Food and Wine Festival, Australia. Entries included posters, merchandise, websites, print and broadcast ads, volunteer programs, community outreach programs, and many other categories.

ABOUT THE 500 FESTIVAL: The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500®. Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities. This not-for-profit volunteer organization was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 53 years, the 500 Festival has grown to become one of the largest festivals in the nation.

ABOUT IFEA: Headquartered in Boise, Idaho, The International Festivals and Events Association (IFEA) is a nonprofit membership organization with members spanning 40 countries and five continents, and offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.

About Williams Randall Marketing

Williams Randall is a full-service market-communications agency focused on delivering creatively fresh, strategically sound, measurable marketing programs for its clients. With offices in Indianapolis and Terre Haute, Ind., Williams Randall works primarily with Midwest clients in a variety of industries: tourism, education, entertainment, consumer goods, health care and financial services. Find out more at williamsrandall.com.

CONTACT: Gerry Randall, 317-972-1234 ext 205 or 317-416-9101