Williams Randall work earns Outstanding Marketing Project Award
The Indiana Chapter of the American Planning Association (APA-IN) named Williams Randall Marketing's Connecting Kentuckiana project the 2013 Outstanding Marketing Project Award winner. The work was a multi-platform promotion for Kentuckiana Regional Planning & Development Agency (KIPDA) that included branding elements, video, Internet microsite, brochure and billboards.
Connecting Kentuckiana is the name given to KIPDA's Metropolitan Transportation Plan Update, a plan that will guide the area over the next 25 years. Working with Taylor Siefker Williams Design Group, Williams Randall created a tailored marketing, public relations and public-involvement program to get input from residents of the five counties KIPDA serves.
Through the various promotional methods initiated, KIPDA's efforts resulted in almost 7.5 million opportunities to raise awareness, engaging nearly 6,800 people and identifying over 715 different transportation issues.
About Williams Randall Marketing
Williams Randall is a full-service market-communications agency focused on delivering creatively fresh, strategically sound, measurable marketing programs for its clients. With offices in Indianapolis and Terre Haute, Ind., Williams Randall works primarily with Midwest clients in a variety of industries: tourism, education, entertainment, consumer goods, health care and financial services. Find out more at williamsrandall.com.
CONTACT: Gerry Randall, 317-972-1234 ext 205 or 317-416-9101