News | Williams Randall Marketing

01.06.2012Williams Randall conceives, promotes Super 46 Sandwiches for Indiana Tourism
10.19.2011Williams Randall provides strategy for revamped IndyCar Series website
10.10.2011Williams Randall wins in best overall supplier/vendor category from International Festival and Events Association
08.31.2011Williams Randall completes extensive research for IPL
07.13.2011Wheaton World Wide Moving partners with Williams Randall for new, user-focused web design
06.07.2011Williams Randall Marketing hired to strategically promote AAA Hoosier Motor Club
02.25.2011Williams Randall Takes Home Two Addys
02.15.2011Williams Randall Chosen to Create Website for Lincoln Financial Foundation Collection
02.10.2011Williams Randall Selected as Agency of Record for Aqua Systems
12.01.2010City of Westfield Turns to Williams Randall to Rebrand the City
10.19.2010Williams Randall Wins Five Awards from the International Festival & Events Association
07.12.2010Mike's Express Carwash Selects Williams Randall as Agency of Record
05.05.2010King Arthur Flour Selects Williams Randall
03.14.2010Williams Randall "Dances" on National Stage with NCAA
01.25.2010Williams Randall Marketing Takes Top Award in National E-mail Competition
09.24.2009Williams Randall Joins 500 Festival in Garnering Five Awards from the International Festival & Events Association

Williams Randall conceives, promotes Super 46 Sandwiches for Indiana Tourism

01.06.2012

To welcome visitors during Super Bowl XLVI, the Indiana Office of Tourism Development hoped to create a special cover for the Indiana Travel Guide that really showed off the best of Hoosier hospitality. As agency of record, Williams Randall suggested a cover with a taste-tempting sandwich on it, and the Super 46 concept was born. Teaming with Indianapolis Monthly, Williams Randall created a special-edition version of the 2012 Indiana Travel Guide complete with original photography and a 16-page wrap. The limited-edition guide is available now through February.

In addition to the printed listing, Williams Randall also created a custom website, super46.com, which allows visitors to search for sandwiches by type or by region. The site allows visitors to vote for their favorite sandwich and also connects them to a special Super 46 blog on the VisitIndiana.com site. Because many of the site visitors will be using mobile devices, Williams Randall constructed the site so that whatever device is used - smartphone, iPad or laptop - a visitor will see the best possible presentation. The content of the site automatically scales to the size of the viewing area and moves elements around as needed for excellent viewing. The site also connects visitors to each restaurant's yelp page, a popular site for patron reviews.

As soon as the Super 46 promotion began, restaurants reported increased business in an otherwise slow season. Some of the featured sandwiches even sold out the first week!

In addition to promoting the Super 46 Sandwiches at VisitIndiana.com, Williams Randall also created window clings and table tents for use at the featured restaurants.

About Williams Randall Marketing

Williams Randall is a full-service market-communications agency focused on delivering creatively fresh, strategically sound, measurable marketing programs for its clients. With offices in Indianapolis and Terre Haute, Ind., Williams Randall works primarily with Midwest clients in a variety of industries: tourism, education, entertainment, consumer goods, health care and financial services. Find out more at williamsrandall.com.

CONTACT: Gerry Randall, 317-972-1234 ext 205 or 317-416-9101